LET ME PUT YOU ON
LISTEN TO YOUR HEART
NON-STOP NBA
KEEP PLAYING
TURN UP THE FUN
THE HOOPCHAT
WAGMI WNBA
THE BREAKTHROUGH
H&R BLOCKBOY
NON-STOP NBA :10s
THE HEIST
FW2025
BEATS BY DRE
NBA
MCDONALDS
BEATS BY DRE
NBA
LEGO
CRUNCH
COINBASE
INTUIT
TIRADOR
LET ME PUT YOU ON
LISTEN TO YOUR HEART
NON-STOP NBA
KEEP PLAYING
TURN UP THE FUN
THE HOOPCHAT
WAGMI WNBA
THE BREAKTHROUGH
H&R BLOCKBOY
NON-STOP NBA :10s
THE HEIST
FW2025
BEATS BY DRE
NBA
MCDONALDS
BEATS BY DRE
NBA
LEGO
CRUNCH
COINBASE
INTUIT
TIRADOR
With the NBA being at the intersection of pop culture and entertainment it made sense to
personify those truths as the ultimate NBA fan who represents the NON-STOP energy of
the game with this start-of-season campaign for the 2022-23 NBA season.
Rob Lewis and myself art directed this spot, below are some images of our character; NON-STOP, NON-STOP's bedroom, considering every detail from wall to wall. Creating this space was an integral part of bringing the ultimate NBA fan to life. The set was designed by Art Department Lead Itaru De LaVega.
Photography by Micole Guevera
Jason Campbell, CCO
Steve Horn & Mina Mikhael, GCDs
Rob Lewis, Sr. Art Director
Terrence Watson, Sr. Copywriter
Kamiin Valree, AD
Matt Weisman, CW
Clio Sports, Bronze (5x), Brand Content, Fan Engagement, Cinematography, Copywriting, Direction
Sports Emmy: Outstanding studio or production design / art direction