ART DIRECTION MAC GOES BACK TO SCHOOL
LET ME PUT YOU ON
LISTEN TO YOUR HEART
NON-STOP NBA
KEEP PLAYING
TURN UP THE FUN
THE HOOPCHAT
AD COUNCIL: CVI
WAGMI WNBA
THE BREAKTHROUGH

DIRECTINGMCDS: BUFFALO RANCH
H&R BLOCKBOY
NBA: NON-STOP :10s
THE HEIST
FW2025

DESIGN BEATS BY DRE
NBA

SELECTED CLIENTSAPPLE
MCDONALDS
BEATS BY DRE
NBA
LEGO
WHATSAPP
CRUNCH
AD COUNCIL
COINBASE
INTUIT
TIRADOR
ABOUT  
CURRENTLY AT TBWA\MEDIA ARTS LAB———CURRENTLY AT TBWA\MEDIA ARTS LAB———  
NBAThe Non-Stop NBA




With the NBA being at the intersection of pop culture and entertainment it made sense to 
personify those truths as the ultimate NBA fan who represents the NON-STOP energy of 
the game with this start-of-season campaign for the 2022-23 NBA season.









 Rob Lewis and myself art directed this spot, below are some images of our character; NON-STOP, NON-STOP's bedroom, considering every detail from wall to wall. Creating this space was an integral part of bringing the ultimate NBA fan to life. The set was designed by Art Department Lead Itaru De LaVega.

‍Photography by Micole Guevera






CREDITS
Jason Campbell, CCO
Steve Horn & Mina Mikhael, GCDs
Rob Lewis, Sr. Art Director
Terrence Watson, Sr. Copywriter
Kamiin Valree, AD
Matt Weisman, CW

AWARDSClio Sports, Bronze (5x), Brand Content, Fan Engagement, Cinematography, Copywriting, Direction

NOMINATIONS
Sports Emmy: Outstanding studio or production design / art direction
PREV PROJECT


2026®