CURRENTLY AT TBWA\MEDIA ARTS LAB———CURRENTLY AT TBWA\MEDIA ARTS LAB———
BEATSDesign
For a campaign centered around the best athletes in the world; LeBron James, Lionel Messi, Shohei Ohtani, it was incredibly important for us to develop an impactful thumbnail that showed these great athletes in all of their glory while wearing the new Powerbeat Pro 2 headphones. I designed this. This greatly influenced our OOH in Times Square