ART DIRECTION LISTEN  TO YOUR HEART
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THE BREAKTHROUGH

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THE HEIST

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INTUITThe Breakthrough
Intuit partnered with independent rapper LaRussell to produce a song that chronicles his journey to personal, professional and financial independence. LaRussell turned that song into an open verse challenge on IG and TikTok , passing the mic to emerging artists to share their own dreams of prosperity with a verse to complete the song. 

We then created an activation at SXSW, with an open verse verse live pod that aspiring artists used to submit their own verses. 

Results: 8.8M views, 142.4K social engagements, and 1.5K submissions.








CREDITS
Matt Herr & Emmeli Osterdahl, GCDs
Hailey Boerema, Senior AD
KS Shanti, Senior Copywriter
Kamiin Valree, AD
Matt Weisman, CW

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2024®