LET ME PUT YOU ON
LISTEN TO YOUR HEART
NON-STOP NBA
KEEP PLAYING
TURN UP THE FUN
THE HOOPCHAT
WAGMI WNBA
THE BREAKTHROUGH
H&R BLOCKBOY
NON-STOP NBA :10s
THE HEIST
FW2025
BEATS BY DRE
NBA
MCDONALDS
BEATS BY DRE
NBA
LEGO
CRUNCH
COINBASE
INTUIT
TIRADOR
LET ME PUT YOU ON
LISTEN TO YOUR HEART
NON-STOP NBA
KEEP PLAYING
TURN UP THE FUN
THE HOOPCHAT
WAGMI WNBA
THE BREAKTHROUGH
H&R BLOCKBOY
NON-STOP NBA :10s
THE HEIST
FW2025
BEATS BY DRE
NBA
MCDONALDS
BEATS BY DRE
NBA
LEGO
CRUNCH
COINBASE
INTUIT
TIRADOR
Intuit partnered with independent rapper LaRussell to produce a song that chronicles his journey to personal,
professional and financial independence. LaRussell turned that song into an open verse challenge on IG
and TikTok , passing the mic to emerging artists to share their own dreams of prosperity with a verse to
complete the song.
OPEN VERSE CHALLENGE
LaRussell launched the open verse challenge on both IG & TikTok, inviting independent artists to duet his video and finish the verse on his new song.
The challenge hit 8.8M views, 142.4K social engagements, and 1.5K submissions.
The challenge hit 8.8M views, 142.4K social engagements, and 1.5K submissions.
Intuit Breakthrough SXSW Recap To get the word out about the open verse challenge, we brought a live booth experience, Q&A and concert stacked with independent artists to the House of Independence at SXSW 2023.