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The return of the McDonald’s Snack Wrap is all thanks to the persistence of fans begging the brand to bring 
back their beloved menu item. But here's the thing: there's a whole new generation of McDonald’s lovers 
too young to remember the Snack Wrap ever existed. So what better way to introduce it than through a 
trusted voice from the neighborhood who would never steer us wrong, Unc. And to bring him to life, 
we tapped Weebay himself, Hassan Johnson from The Wire.




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Ad Age • LBB




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Big Dawg :15

CREDITS
 Jason Campbell, CCO
Castro Desroches & Aryan Aminzadeh GCDs
Kamiin Valree, Sr. AD
Kofi Lost, CW
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