NON-STOP NBA
TURN UP THE FUN
WAGMI WNBA
THE BREAKTHROUGH
NON-STOP NBA :10s
THE HEIST
CRUNCH
NBA
COINBASE
INTUIT
TIRADOR
NON-STOP NBA
TURN UP THE FUN
WAGMI WNBA
THE BREAKTHROUGH
NON-STOP NBA :10s
THE HEIST
CRUNCH
NBA
COINBASE
INTUIT
TIRADOR
The Non-Stop NBA
With the NBA being at the intersection of pop culture and entertainment it
made sense to personify those truths as the ultimate NBA fan who represents the
NON-STOP energy of the game with this start-of-season campaign for the
2022-23 NBA season.
Rob Lewis and myself art directed this spot, below are some images of our character; NON-STOP, NON-STOP's bedroom, considering every detail from wall to wall. Creating this space was an integral part of bringing the ultimate NBA fan to life. The set was designed by Art Department Lead Itaru De LaVega.
Photography by Micole Guevera
CREDITS
Jason Campbell, CCO
Steve Horn & Mina Mikhael, GCDs
Rob Lewis, Sr. Art Director
Terrence Watson, Sr. Copywriter
Kamiin Valree, AD
Matt Weisman, CW
PARTNERS CALMATIC, Larkin Seiple, Itaru de la Vega, Jamie Foord, TRAKTOR, Hoyte Van Hoytema, Terence Neale, Kate Arizmendi, Joe Guest, Rob DiFondi, Ty Rogers, Mikey Rossiter, Jane VFX, Parliament VFX, Barking Owl, WALKER, Greenpoint Pictures, and many more
AWARDS
Clio Sports, Bronze (5x), Brand Content, Fan Engagement, Cinematography, Copywriting, Direction
NOMINATIONS
Sports Emmy: Outstanding studio or production design / art direction